Stone Zeppelin was founded by Peter Veldhoven. Peter specialised in user centred design during his Industrial Design major (TUDelft, 2005). He developed a successful design process involving bridging the gap between end-users’ needs and the principal’s business case. With his design agency Veeel Designers, he worked for established clients such as Unilever, Heineken, BAM and Philips, as well as start-ups such as MyBasket, Wolk and Koneksie.
Peter likes to work with existing project teams and has a good understanding of what people to include for fruitful support of these existing teams. For Stone Zeppelin, Peter draws from a carefully composed network of valued experts.